From Leads to Loyalty: Winning in a Digital-First Home Improvement Market

Contractors need smarter systems to attract high-intent customers and then nurture them efficiently into loyal clients.

This webinar bridged the lead acquisition world (Modernize) with selling and pipeline mastery (Builder Prime), helping pros grow predictably and profitably in 2026.

What the Speakers Covered

• Why lead quality is more important than volume — connect homeowners with intent, not just traffic. (Modernize)
• Convert more leads into booked jobs using CRM sales processes and automation. (Builder Prime)
• Build trust & referral pipelines so your business isn’t always chasing new leads — customers are coming to you. (gFour Marketing)

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