CRM Masonry

The Best All-In-One Business Management Platform For Masonry & Hardscape Contractors

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Are you a masonry and hardscape contractor that wants to elevate your company to new heights? Builder Prime is a contractor-centric software suite that offers CRM, estimating, and production management solutions to help you run and scale your business successfully.

How Builder Prime Helps Masonry & Hardscape Business Like Yours

Lead Tracking On “Autopilot”

Your days of headache-inducing spreadsheets and disorganized sticky notes are over. And never again settle for generic CRM “solutions.” Builder Prime allows you to manage all aspects of your company with one program.

LEAD & CUSTOMER MANAGEMENT

Every flooring lead enters one centralized dashboard, whether it comes from phone calls, web forms, or partner sources. Builder Prime automatically tracks activity, notes, and next steps, so no lead or customer gets lost.

AUTOMATED EMAIL & TEXT FOLLOW-UPS

Speed matters when homeowners are comparing flooring options. Builder Prime uses advanced SMS and email automation to confirm inquiries, schedule appointments, and follow up quickly – helping you respond faster without manual work.

VISUAL SALES 
PIPELINES

See every flooring opportunity at a glance. Clear pipeline stages make it easy to track leads from first contact to measurement, estimate, and signed contract, so nothing slips through the cracks.

FLOORING ESTIMATING 
& PROPOSALS

Build accurate flooring estimates and proposals fast. Use templates to create professional quotes, collect digital signatures, and move jobs forward whether you’re on site or working remotely.

PRODUCTION & INSTALL SCHEDULING

Keep installers and schedulers aligned with drag-and-drop calendars. Appointments, measurements, and installs stay visible in one place, making it easy to adjust schedules as jobs or customer needs change.

PAYMENTS & REPORTING

Collect payments directly in the app and track balances by job. Builder Prime’s reporting gives you clear visibility into sales, production, and cash flow, without pulling numbers from spreadsheets.

Masonry and hardscaping leads are not easy or cheap to come by, so what you don’t want is to allow a single one to fall through the cracks.

Builder Prime fixes this problem for good with a fail-safe lead tracking solution. It automatically keeps track of every lead, updating them as they progress through the sales funnel.

The end result? You never leave a single lead behind again!

How Builder Prime Helps Masonry & Hardscape Business Like Yours

Lead Tracking On “Autopilot”

Follow-Up Done For You

  • Tracking your leads is a great start, but you need to follow up in a timely manner to truly maximize your conversions.
  • Builder Prime’s powerful follow-up systems prompt you to reach out to both leads and existing customers at the right times… or perform that follow-up FOR you. Full-on text message and email automation take the follow-up process completely off your plate, but you can customize the degree of automation to whatever works best for you.
  • Whichever way you choose to customize Builder Prime’s follow-up systems, you will convert more masonry and hardscaping leads into customers, and more satisfied customers into 5-star reviews, referrals, and repeat business.

Estimates How YOU Want Them

Flooring leads are too valuable to waste. Builder Prime is built to make sure every opportunity is tracked, followed up on, and moved forward automatically.

AUTOMATED LEAD CAPTURE FROM EVERY SOURCE

Leads come in from all directions: web forms, phone calls, and third-party lead services. Builder Prime automatically captures and categorizes every flooring lead in one system, so nothing gets missed or buried.

FAIL-SAFE LEAD TRACKING THAT SAVES THE SALE

Every lead moves through clear pipeline stages, from first contact to measurement to estimate to signed job. Automatic stage movement, tasks, and reminders keep your team on track, so flooring leads don’t stall out or fall through the cracks.

SMART FOLLOW-UP THAT WORKS WITHOUT CHASING

Builder Prime handles the follow-up for you. Automated email and text messages confirm appointments, follow up after estimates, and keep homeowners engaged. Internal reminders make sure your team knows what to do next – without sticky notes or memory lapses.

POST-JOB FOLLOW-UPS THAT DRIVE REVIEWS & REFERRALS

Once the job is complete, Builder Prime helps you stay connected. Automated review requests and follow-ups make it easy to collect 5-star reviews and referrals.

The result is simple: fewer missed opportunities, faster closes, better customer communication, and more value from every flooring lead you generate.

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Seamless Scheduling

Flooring jobs only run smoothly when scheduling and production stay aligned. Builder Prime gives you the visibility and tools to keep everything moving, even when plans change.

As well as being CRM software, Builder Prime is also a complete production management program.

Compare estimates to actuals. Manage subcontractor bidding and purchase orders. Schedule your production teams with ease. Process payments online. Even track productivity with a GPS time clock. Builder Prime has everything needed to successfully run the production side of your masonry and hardscape company.

As well as being CRM software, Builder Prime is also a complete production management program.

Compare estimates to actuals. Manage subcontractor bidding and purchase orders. Schedule your production teams with ease. Process payments online. Even track productivity with a GPS time clock. Builder Prime has everything needed to successfully run the production side of your masonry and hardscape company.

Automated, Accurate Reports

  • Knowing your numbers is the most surefire method for maximizing the growth of your company. If you’re making business decisions based on inaccurate or incomplete data, you’re not going to take your profits to the next level.
  • Builder Prime begins tracking your Key Performance Indicators (KPI), as soon as you implement it. You will have extremely accurate accounting of your leads, sales, production, and marketing. This lets you make the best, most informed decisions for your company.

Automated, Accurate Reports

  • Knowing your numbers is the most surefire method for maximizing the growth of your company. If you’re making business decisions based on inaccurate or incomplete data, you’re not going to take your profits to the next level.
  • Builder Prime begins tracking your Key Performance Indicators (KPI), as soon as you implement it. You will have extremely accurate accounting of your leads, sales, production, and marketing. This lets you make the best, most informed decisions for your company.

Total Production Management

Builder Prime connects with the tools flooring contractors already use, turning your flooring CRM software into a true hub for the business. Invoices and payments sync with QuickBooks, schedules appear in Google Calendar, leads from platforms like Angi flow straight into your system, and photos and job details stay attached to each project.

Less double entry. Fewer mistakes. More jobs moving smoothly from lead to final payment.

Here’s what real customers have to say about Builder Prime

What strikes me most about the good experience I am enjoying is working with the team to develop the software; they are interested in hearing ideas for improvements.

Chris C.

Operations Manager

The customer service and attention to detail are fantastic! We are so glad we switched to Builder Prime for our CRM. No regrets whatsoever. Every time we have a question, one of them replies same-day. When we have feature requests, they try their best to make it happen ASAP.

Janet S.

Director

''Builder Prime has changed the game for us! Overall this software has enhanced our functionality and efficiency of our company. We have been so much better organized with the support of Builder Prime! This software has made it so simple for our growing construction company to streamline projects, store information and coordinate our subcontractors.''

Kala O.

Operations Manager

“Excellent construction based CRM loaded with well-developed features and actual integrations. BP was our first CRM... easy to learn and use but also customizable at the same time. It wasn't perfect but user error was also part of the problem. We tried switching to another CRM but ultimately came back to appreciate BP as it is a well developed software backed with full integrations and helpful/ friendly customer support. Full integration with Quickbooks. Estimating and Invoicing within the CRM. Mobile Friendly!! CompanyCam integration.''

Steve H.

President

$
3,293
Total Sales
7,283
Jobs Completed
1,723
Automations Executed
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Builder Prime Receives
Top Ratings

4.73 out of 5 stars
Find out more
Capterra RatingSoftware Advice, 4.8

FAQ

Builder Prime is more than a CRM solution for masonry and hardscapes contractors. It’s a CRM, estimating, and production management software all rolled into one powerful, user-friendly program.

Builder Prime integrates with the apps that masonry and hardscape contractors use most: Angi, CompanyCam, QuickBooks, Google Calendar, ApexChat, and much more. 

Builder Prime is designed for every masonry and hardscape contractor, of any size. Whether you have one employee, 20, or 2,000, Builder Prime can seamlessly integrate into your operations to help you save time and grow.

Yes! Take advantage of our Free 14-day Trial. You’ll get two full weeks to try out Builder Prime and see what it can do for your business. No credit card or commitment required. If you have any questions before, during, or after your trial, reach out to us. We’re happy to talk to you about Builder Prime today!