7 Tech Tools to Help You Convert More Leads

Home improvement businesses invest serious time, money, and energy to keep leads flowing – from ads and home shows to referrals and repeat customers. But if your team isn’t following up quickly, tracking lead quality, or closing the loop between marketing and sales, you’re leaving money on the table.

That’s where the right tech stack makes all the difference. Here are seven tech tools that help home improvement companies like yours convert more leads into paying customers.

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1. Builder Prime’s Call Center Dashboard

Every second counts when a new lead comes in. But in most home improvement companies, your team has to juggle between different systems. Your contractor CRM is on one tab, the calling software in another. By the time your team has logged in, found the lead, and pulled up their notes, your competitor may already be on the phone.

That’s why Builder Prime created the Call Center Dashboard – a built-in feature that brings calling, tracking, and follow-up together in one place. Instead of jumping between systems, your team can stay focused on what matters most: connecting with leads fast and turning more of them into appointments.

Unlike standalone tools like RingCentral or AirCall, the Call Center Dashboard lives inside Builder Prime’s connected home improvement CRM. 

That means:

• Instant access to client information – no toggling between tabs or apps.
• Automated call queues – leads flow into prioritized lists automatically.
• Smart follow-up sequences – never miss a callback or lose track of a lead.
• Custom disposition tracking – measure outcomes your way, not someone else’s.

When a lead setter logs in, they can simply click “Take Next Call” and instantly connect to the highest-priority lead with past interactions, project notes, and details right on the screen.

After each call, the system automatically updates statuses, schedules follow-ups, and moves qualified leads to sales. No manual data entry required.

The result? Faster speed to lead, better organization, and a dramatically higher close rate.

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2. RingCentral 

If your team is already using RingCentral for calls and texts, good news – it integrates seamlessly with Builder Prime.

That means every inbound or outbound call can be logged automatically in your home improvement CRM, so you always know which lead is being followed up with, when, and by whom. No more sticky notes, lost voicemails, or confusion about who spoke to which customer.

If you’re not using RingCentral yet, it’s a business phone system for contractors. It helps you route calls to the right people, record conversations, and manage communication across locations. This can be especially valuable for companies with multiple crews or remote team members.

So whether you’re sticking with RingCentral or syncing it with Builder Prime, it’s a simple way to keep your team connected and your follow-up airtight.

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3. CallRail

Not all leads are created equal – and CallRail helps you prove it.

CallRail tracks every phone call and form submission that comes from your marketing campaigns. You’ll see which ads, websites, or events are generating the most valuable home remodeling leads. When you have this data, you can double down on what works and stop wasting money on what doesn’t.

For example, you might discover that your Facebook ads are driving high call volume but low appointment rates, while your Google campaigns bring in fewer leads – but they’re more qualified. That’s data you can act on immediately.

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4. LaceAI

Ever wish you could review every call your team makes, without spending hours listening to recordings?

That’s exactly what LaceAI does. It uses artificial intelligence to analyze 100% of your inbound and outbound calls, identifying missed opportunities, script gaps, and training moments.

Instead of sorting through random samples, you can instantly see which calls failed to result in a booking and why. Maybe your team is missing follow-up questions, or customers are hesitating over the same objection. LaceAI surfaces those patterns so you can fix them fast.

Think of it as a 24/7 sales coach that helps your call center improve performance every day. It’s data-driven, but human-focused – helping your people communicate better, handle objections confidently, and book more jobs.

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5. Builder Prime’s Smart SMS Follow-Up, Powered by Robbie

When a new home improvement lead comes in, every second counts. That’s why speed to lead is one of the biggest predictors of whether you’ll close the deal.

But if your call center is busy, it can be hard for them to think of a response quickly. That’s where Robbie comes in. Use Builder Prime’s AI assistant Robbie to respond to prospects quickly.

Builder Prime automatically generates a friendly, professional text that your team can send right away – or make any small edits and then press send. Respond to leads quickly and keep them engaged so you convert more home improvement leads before your competitors ever get the chance.

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6. Podium 

Once you’ve done great work, don’t let those happy customers disappear without sharing their experience. Podium makes it easy to request and manage reviews through text. The more 5-star reviews you earn on Google and other platforms, the more confident future leads feel about booking with you.

It’s the modern form of word-of-mouth marketing. Podium’s messages can even be automated, so your team doesn’t have to remember to follow up after every completed job.

When new homeowners see your name alongside a stream of positive reviews, that trust does the selling for you. It’s one of the simplest ways to turn completed projects into future appointments.

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7. FullThrottle.ai  

Once you’ve nailed down who your ideal customer is, FullThrottle.ai helps you find more of them. 

It uses real-world data to identify households most likely to say yes based on behavior, demographics, and market activity. Then, it delivers ads directly to those homeowners with pinpoint accuracy.

This means less wasted ad spend and more conversations with people who are ready to buy.

When you combine FullThrottle.ai’s targeting with Builder Prime’s tracking and CallRail’s data, you’ll see exactly which audiences turn into booked jobs. That way, you can invest your marketing budget where it counts.

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Win More Jobs with the Right Tech Tools Supporting You  

Connecting with homeowners, booking appointments, and closing more jobs is easier when your tools operate in sync and enable you to focus on what really moves the needle.

Each of these tools plays a key role in that process, but your home improvement CRM is the foundation that brings it all together. From call management and texting to tracking, reporting, and integrations, Builder Prime ties your systems into one clear, connected workflow.

Because at the end of the day, you don’t just want more leads. You want more customers.