Builder Prime vs. Acculynx

Builder Prime and AccuLynx are two popular CRM software solutions for home improvement contractors. But which one is the best fit for your company?

No matter if you’re selecting a CRM for the first time or considering switching from AccuLynx to Builder Prime – here’s what you need to know…

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What is AccuLynx? 

Established back in 2008, AccuLynx was one of the first all-in-one business management software solutions built just for roofing. Their strengths include building roofing estimates, job costing, and production management. 

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What is Builder Prime? 

Builder Prime is an all-in-one business management software solution designed for home improvement businesses, handling everything from lead tracking to production management.

An “all-in-one” solution means Builder Prime has CRM, estimating software, marketing automation including SMS, scheduling, production management, payments, and reporting in one platform – eliminating the need for multiple, disconnected software tools.

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Differences Between Builder Prime And AccuLynx

Roofing Contractors Who Want to Scale their Businesses Use Builder Prime

Since it is built to serve only roofers, AccuLynx has some limitations for the home improvement business that hopes to one day offer more than roofing. For instance, you may offer only roof replacements today. As you add products and services, though, a niche software solution may no longer provide what you need to serve your customers at a high level.

Builder Prime, on the other hand, was built for all home improvement businesses, including roofers - but also encompasses gutter replacement, siding, window replacement, and so many more home improvement niches. By helping contractors of all kinds serve their home improvement customers throughout their journey – from lead to referral – Builder Prime gives you the competitive edge you need in today’s marketplace.

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Compare Automation Capabilities

AccuLynx has an Automation Manager function that allows you to create automations based on certain triggers in your customer lifecycle. However, this level of automation can require more time and expertise to configure. While it can be powerful in skilled hands, it may require a more involved setup compared to Builder Prime’s out-of-the-box ease of use.

Since Builder Prime was built using hands-on experience in a home improvement company, it makes automation easy for contractors. In fact, Builder Prime stands out in the industry in terms of how its automation integrates across the entire business process. From lead management to invoicing and scheduling, automation is built into every aspect of the system, making it incredibly efficient for home improvement companies who want to minimize manual tasks.

With Builder Prime, you get to spend less time on manual tasks, and more time growing your home improvement business. 

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Compare Quoting & Estimating Capabilities

AccuLynx prides itself on its roofing estimate capabilities. Its roofing estimating tools integrate directly with aerial measurement services like EagleView, allowing contractors to generate precise, professional estimates quickly and efficiently. However, if a roofing contractor ever wants to scale  and expands their offerings, they may find their growth limited due to AccuLynx’s estimating capabilities that are built around roofing. 

With Builder Prime, you get robust estimating software and our Price Book with any plan we offer, no matter your size or the services you offer. Plus, Builder Prime also seamlessly integrates with EagleView and Hover. Additionally, the beauty of Price Book is that it’s more than just a simple calculation – it takes into account all the materials, time, and labor required to complete the job efficiently. This ensures the final price you receive is precise. It also easily works with roofing, siding, windows, gutters, outdoor living, remodeling, and more. 

With Builder Prime, you can confidently present a professional, branded estimate to your client, reflecting the true cost of the project. Your client can then e-sign that estimate on the spot, and you’ve just won another job! 

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Compare Reporting Capabilities

AccuLynx provides some reporting capabilities that show a few key metrics. However, accessing detailed reports can be challenging, requiring multiple clicks and navigating through several layers of menus. Additionally, home improvement businesses that must rely on AccuLynx reports may be disappointed by their inability to pull data specific to the home improvement industry such as NSLI (Net Sale per Lead Issued) and other data specifically related to leads and sales conversions that would otherwise reveal helpful, actionable insights.  

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Builder Prime knows a home improvement company is only as good as its data, which is why it offers a comprehensive suite of reporting capabilities designed to empower contractors.

Enjoy having all of these pre-built reports right at your fingertips: 

• Lead Summary Report 
• Lead Performance Report 
• Leads by Lead Source and Project Type Report
• Customer Acquisition Costs by Lead Source Report
• Lead and Customer Acquisition Cost Reporting
• Total Sales (Contracts) Report
• Meeting Results Report
• Sales Pipeline Report
• Commission Summary Report
• Sold Jobs vs Sold Contracts
• Setting Goals in Builder Prime
• Lead Performance (Month over Month) Report

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You can also create custom reports with select Builder Prime plans. Plus, you can save those custom reports so they are easy to run at any time, giving you all the information you need, right at your fingertips. 

Also, if you have multiple locations right now, or plan to in the future, Builder Prime has the ability to display multi-location data by individual location or aggregated together - simply by toggling between them! 

With these data-driven insights, your home improvement company will have the clarity to make smarter decisions and drive even greater growth.

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Compare Value

At first glance, AccuLynx seems like a powerful platform for roofing companies, with many bells and whistles listed on their website. However, AccuLynx users may be surprised to find out that they have to pay extra for most integrations and add-ons. For example, GPS time tracking, document management, subcontractor management, and even basic integrations like QuickBooks add to their total costs. And even if you only need part of a feature, you often have to pay for the full add-on, pushing total costs above what you may have budgeted. 

Builder Prime offers a different experience that’s preferred by contractors who don’t like to be nickel-and-dimed. You can see two transparent levels of pricing on their website with all-inclusive features and integrations.

Pricing is clear and upfront with Builder Prime, and their packages include all of the features that most businesses need to run efficiently. Time tracking, document management, subcontractor oversight, and key integrations are included in the core subscription – not bolted on as expensive extras. Whether you're on the Starter, Growth, or Multiply plan, you know exactly what you’re paying for. That kind of transparency makes budgeting easier and growth more predictable. Instead of being surprised by a long list of upcharges, Builder Prime users can focus on building systems and scaling operations with confidence. 

For busy owners, GMs, and office managers who don’t have time to piece together add-ons or justify unpredictable software bills, Builder Prime's all-in-one approach just makes more sense.

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How to Choose the Right CRM for Your Home Improvement Business

While AccuLynx is a roofing software option for roofers that are heavily focused on the production and job costing side of the business, Builder Prime offers home improvement companies the swiss army knife of contractor software and the ability to scale easily. From lead to job completion and beyond, Builder Prime helps home improvement businesses grow with all-in-one business management  software that can’t be beat.

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