Top 7 CRMs for Deck and Outdoor Living Companies

Running a deck or outdoor living business means managing long sales cycles, design revisions, permits, and unpredictable schedules. Between the first lead and the final walkthrough, dozens of details can fall through the cracks – especially when sales and production use different systems. 

That’s where a home improvement CRM built for the entire job lifecycle makes all the difference. A purpose-built contractor CRM helps you track every customer touchpoint, streamline production, and protect your profit from start to finish.

Keep reading for seven CRMs worth considering for deck and outdoor living companies. Each one tackles growth, efficiency, and customer experience a little differently – but only a few truly support the full job from sale to final build. If you’re searching for the best CRM for deck builders, these seven platforms are a great place to start.

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1. Builder Prime

Unlike generic CRM software for contractors, Builder Prime was created by someone who worked inside the home improvement industry. It’s more than a sales tool – it’s a full project management software and estimating platform designed to unite every department.

For deck and outdoor living companies, that alignment can be game-changing:

• All-in-one system: Manages leads, estimates, production schedules, and payments in one place.
• ‍Automated speed-to-lead follow-ups: Book appointments fast and keep competitors from getting there first.‍
• Built-in SMS messaging: Keep homeowners in the loop with instant texts to confirm appointments, share project updates, and send reminders – reducing no-shows and keeping your outdoor living projects running smoothly.‍
• Professional estimating software: Present design options, material upgrades, and profit visibility throughout the job.‍
• Production management: Coordinate subs, track progress, and finish jobs on time and on budget.‍
• Reporting and KPIs: See where your profits come from – and where they’re slipping – in real time.

Companies that adopt Builder Prime find they can sell more, finish projects faster, and scale without adding a pile of disconnected tools. It’s no surprise Builder Prime consistently ranks among the best-rated home improvement CRMs on Capterra, GetApp, and Software Advice.

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2. Buildertrend

Buildertrend is one of the most recognized names in construction project management software. Outdoor living companies like its detailed scheduling tools, customer portal, and ability to handle large custom builds.

However, it’s primarily production-focused. Buildertrend helps you manage what happens after the contract is signed – but not necessarily how you got the lead or closed the deal. Many deck builders end up pairing it with another system for CRM and estimating.

Buildertrend helps outdoor living businesses keep projects organized once construction begins, but many still need to find and pay for another tool to manage sales, estimates, and follow-up on the front end.

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3. JobTread

JobTread is gaining popularity among remodelers and design-build firms. It offers solid budgeting, document management, and job costing features that fit well for outdoor living contractors juggling multiple trades.

Its modern interface and flexibility make it a strong contender, though companies that rely heavily on automation or sales pipelines may find it lacking compared to a full home improvement CRM.

It’s a solid platform for organizing jobs and tracking costs, though companies that depend on automation or detailed sales visibility may eventually outgrow its capabilities.

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4. MarketSharp

A long-time favorite in the home improvement space, MarketSharp focuses on lead tracking, marketing automation, and customer retention. Many contractors use it to nurture past clients and drive repeat business.

That said, MarketSharp was built before modern cloud integrations and mobile field tools became standard. It’s strong for outbound marketing but doesn’t cover production or profitability tracking.

MarketSharp can help you stay in touch with customers and drive repeat business, but it leaves a gap when it comes to connecting marketing with real-time job progress or profitability.

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5. Houzz Pro

Houzz Pro is a popular choice among design-driven contractors and remodelers who specialize in outdoor living spaces. It combines a contractor CRM, estimating tools, and a polished client-facing portal that helps homeowners visualize their project from concept to completion.

While it offers a sleek interface and solid customer-experience tools, Houzz Pro is still lighter on production scheduling and profitability tracking. It can help outdoor living businesses attract and impress clients online, but Houzz Pro stops short of the deeper job-management tools needed to keep complex builds on track.

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6. Contractor Foreman

While Contractor Foreman doesn’t market itself primarily as a CRM for contractors, some outdoor living and deck companies may choose to use it as a substitute for one. It covers estimating, scheduling, time tracking, and job costing in one platform, giving outdoor living companies a clear view of their projects once the work is underway.

Where it falls short is on the front end of the customer journey. Contractor Foreman offers little in the way of true lead tracking, automated follow-ups, or sales pipeline management – all critical for booking more deck and outdoor living appointments.

It’s an affordable step up from spreadsheets for managing production, but businesses that want visibility from the first inquiry through project completion will need a more complete home improvement CRM solution.

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7. JobNimbus 

Originally built for roofing contractors, JobNimbus is now used by a variety of trades, including decks and outdoor living. It’s flexible and integrates with popular tools like QuickBooks and CompanyCam.

The mobile app is handy for field teams, and its visual pipeline helps track sales activity. However, because JobNimbus wasn’t designed specifically for home improvement jobs like decks or pergolas, it requires customization to get full estimating and production alignment.

It offers helpful flexibility and mobile tools for field teams, though setting it up to manage outdoor living projects end to end can take significant customization.

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Choosing the Right CRM for Your Deck & Outdoor Living Business

The right contractor CRM for your outdoor living company should do more than organize names and dates. It should connect every stage of your customer’s journey – from first call to final payment.

Some CRMs focus on the front end, helping you capture and nurture leads. Others specialize in the back end, managing production and schedules. But only a few, like Builder Prime, truly unify both sides so you can see your profitability and progress at every step.

Outdoor living and deck companies that grow the fastest aren’t just selling more – they’re managing smarter. They have one system where sales, estimating, and production all speak the same language.